About Commerce Chief

We Make Brands the Answer
AI Engines Give the World

Commerce Chief is a specialist AI SEO agency built for the era where ChatGPT, Gemini, and Perplexity decide which brands get recommended — and which get ignored.

🌍 IN · US · UK · CA · AU 📅 Founded 2016 🤖 GEO · AEO · Technical AI SEO

0+ Years of search experience — from traditional SEO to the AI era

0+ Brands helped across US, UK, Australia, Canada, and India

0 Specialist AI SEO services — from GEO to Technical crawlability

0% Client satisfaction — built on results, not reports

Our Story

Started in Search.
Built for AI.

Commerce Chief was founded in 2016 by a team of technical SEO engineers who believed search was fundamentally an infrastructure problem, not a content volume game. For the first several years, we mastered the technical foundations of search — crawlability, semantic architecture, entity structure, and schema — for clients across the US and UK.

In 2023, everything changed. As ChatGPT, Gemini, and Perplexity began handling billions of queries per day, we saw the next evolution clearly: brands that couldn't be read and cited by AI engines would become invisible — not just in AI answers, but in the decisions buyers make before they ever visit a website.

We rebuilt Commerce Chief around that reality. Every service we offer — GEO, AEO, AI Technical SEO, SXO — exists to ensure your brand is the answer AI gives when your customers ask the questions that matter.

Search isn't about ranking in a list anymore. It's about being the answer itself. Everything we build at Commerce Chief is designed around that single idea.

Where B2B buyers now start their search journey

🤖 ChatGPT / Perplexity 61%

🔍 Google Search 54%

🎙️ Voice AI (Siri / Alexa) 38%

💎 Google AI Overviews 47%

📘 LinkedIn / Social 29%

📊 B2B buyer research channels — buyers now consult AI before visiting any vendor website. Brands not cited in AI answers miss the conversation entirely.

Our Journey

From Technical SEO Boutique to AI Search Authority

Nine years of iteration, adaptation, and staying one step ahead of how search actually works.

2016

Founded — Technical SEO for US Clients

Commerce Chief launches as a technical SEO agency focused on crawlability, site architecture, and structured data for US and UK brands. First 10 clients onboarded within 6 months.

Foundation

2019

Schema & Entity Architecture Specialisation

Deep investment in Knowledge Graph entity building, schema markup systems, and semantic search architecture — skills that would later become the core of AI SEO.

Specialisation

2021

Expanded to Ecommerce & SaaS Verticals

Added dedicated service tracks for ecommerce SEO at scale and SaaS organic lead generation — building pipeline-attribution reporting that connected SEO directly to closed revenue.

Growth

2023

AI Search Pivot — GEO & AEO Launch

As ChatGPT reached 100M users and AI Overviews began reshaping Google, Commerce Chief pivots fully into AI search optimisation — launching GEO and AEO as primary service lines.

Transformation

2024

Full AI SEO Stack — Technical, CRO, Local

Complete AI SEO service suite launched: AI Technical SEO, AI Local SEO, AI Ecommerce SEO, SaaS GEO, and AI CRO/SXO — the industry's most comprehensive AI search offering.

Full Stack

2025

300+ Brands. 5 Markets. Category Leader.

Commerce Chief now serves brands across IN, US, UK, CA, and AU — consistently rated the most technically rigorous AI SEO agency for brands that need real citation results, not just reports.

Now

What We Believe

Three Principles That Drive Every Engagement

These aren't agency clichés — they're the specific beliefs that shape how we work and why clients stay.

🏗️

Infrastructure over content volume

AI citations are won by technical precision — entity verification, schema architecture, and crawl access — not by publishing more blog posts. We fix the foundation first.

📊

Revenue attribution, not vanity metrics

Citation frequency, AI-referred conversions, and closed-deal influence are the numbers that matter. Traffic without pipeline is a distraction.

🔄

Compounding authority over quick wins

AI search rewards consistent entity authority, not one-time optimisations. We build the systems that compound month over month — not short-term citation spikes.

AI Citation Improvement — Avg. Client Results

Citation Rate Improvement

Average increase in AI citation frequency within 90 days across GEO and AEO clients

Reduction in AI Crawl Blocks

Sites with previously blocked LLM bots after Commerce Chief's technical remediation sprint

Client Retention Rate

Clients who continue beyond month 3 — because compounding AI authority compounds ROI too

Avg. AI Traffic Conversion Lift

Improvement in AI-referred visitor conversion rate after SXO page alignment

The Team

The People Behind Your AI Citations

Six specialists. One goal: make your brand the answer AI recommends.

Arjun Varma

Founder & CEO

9 years in technical search. Built Commerce Chief from a single-client SEO shop into a full-stack AI search agency. Leads strategy for all enterprise accounts.

GEO Strategy Entity Architecture US Client Ops

Sarah Jenkins

AEO Content Architect

Former content strategist turned AI citation specialist. Designs answer block systems, featured snippet strategies, and voice search content architectures for B2B and SaaS clients.

AEO Content Structure Voice Search

Rohan Malhotra

Head of AI Strategy

Leads GEO strategy and citation research across client accounts. Deep expertise in how LLMs select and rank citation sources — and what content structures consistently get retrieved.

GEO LLM Research Citation Analysis

David Miller

Lead SEO Infrastructure Engineer

The architect behind Commerce Chief's technical SEO and AI crawlability implementations. Manages robots.txt strategies, JS rendering fixes, and RAG readiness projects across all stacks.

AI Technical SEO RAG Optimisation Schema Systems

Ananya Iyer

Senior LLM Data Architect

Specialises in Knowledge Graph entity building, vector search readiness, and the data structures that make brands trustworthy, citable sources for Retrieval-Augmented Generation systems.

Knowledge Graph Vector Search Entity Mapping

Michael Ross

GEO Technical Director

Leads the technical GEO delivery for ecommerce and enterprise clients. Oversees AI citation tracking systems, competitor gap monitoring, and the pipeline attribution infrastructure that proves AI SEO ROI.

GEO Ecommerce AI SEO Pipeline Attribution

How We Work

From Audit to Compounding AI Citations — Our Process

Every Commerce Chief engagement follows the same five-phase system — tailored to your stack, your category, and your competitive landscape.

🔍

AI Citation Audit

50-query citation test across ChatGPT, Gemini, Perplexity — every gap mapped, every competitor citation logged

🏗️

Technical Foundation

Bot access, schema architecture, entity verification, JS rendering — infrastructure built for LLM retrieval

✍️

Content & GEO Build

Category authority pages, comparison content, answer blocks — all structured for AI citation selection

📈

SXO & Conversion

Landing pages aligned to AI query intent — so citations convert at 4× standard organic rates

🔄

Monthly Compounding

Citation tracking, competitor monitoring, and strategy iterations — results compound every month

What We Cover

Every Layer of AI Search, Handled

Commerce Chief is the only AI SEO agency that covers the complete stack — from the technical foundations that let LLMs read your site, through to the conversion layer that turns AI citations into revenue.

Most agencies do one or two of these well. We do all six — in parallel, as a coordinated system where each layer reinforces the others.

See All Services View Pricing

🧠 GEO — Generative Engine Optimization95%

🎯 AEO — Answer Engine Optimization92%

⚙️ AI Technical SEO90%

🛒 AI Ecommerce SEO88%

💼 SaaS & B2B AI SEO85%

📈 AI CRO & SXO82%

Commerce Chief provided the AEO infrastructure we needed to sustain a massive load of AI citations. Their technical depth makes them the most reliable AI search partner in the market. We went from invisible in ChatGPT to the recommended solution in our category in under 3 months.

Alicia Peterson

Co-Founder · MarketingTips.com

About Commerce Chief

Frequently Asked Questions

Commerce Chief is headquartered in India with a distributed team across the US and UK. We serve clients in India, the US, UK, Canada, and Australia — all engagements are fully remote with video calls, async communication, and weekly reporting. Our primary client base is USD-denominated: US SaaS companies, B2B service firms, enterprise ecommerce brands, and high-growth startups targeting English-language markets.

Traditional SEO agencies optimise for Google's blue-link rankings — keyword positions, backlink profiles, and on-page content. Commerce Chief's focus is fundamentally different: we optimise for AI citation presence — making your brand the recommended answer in ChatGPT, Gemini, Perplexity, and Google AI Overviews. The technical infrastructure is different, the content strategy is different, and the measurement framework is different. We do cover traditional technical SEO as a foundation, but every service is oriented around the AI search layer that now precedes most purchase decisions.

Our highest-impact verticals are SaaS and B2B software (where one AI-referred enterprise deal justifies the entire engagement), ecommerce (where AI shopping overviews now influence purchase decisions), B2B professional services (where buyers research vendors through AI before making contact), and local and multi-location businesses (where voice search and AI Local SEO capture near-me intent). We also work with healthcare, legal, and financial services brands where being the trusted, cited answer carries significant authority.

Most clients see measurable AI citation frequency improvements within 6–8 weeks of the entity architecture and high-priority content deployment completing. Technical quick wins — unblocking AI crawlers, fixing schema gaps — often show results in 2–4 weeks. Significant citation share growth and pipeline impact compounds between months 3 and 5. We track and report citation frequency from week one so you can see progress clearly throughout.

All Commerce Chief plans are month-to-month with no lock-in contracts. You can cancel any time with 30 days notice — no penalties, no fees. We don't lock clients in because we don't need to — the results speak for the engagement. Most clients stay because AI citation authority compounds over time and the ROI of continuing consistently outweighs the cost of stopping. See our pricing page for plan details.

Two ways. The fastest is a free AI SEO audit — we map your current citation gaps across ChatGPT, Gemini, and Perplexity within 48 hours, with no commitment required. The most direct is booking a 30-minute strategy call — your strategist reviews your brand live and gives you a clear picture of what's possible before any commercial conversation. Either way, you'll have real data about your AI search position before spending a dollar.

Free Audit · 30-Min Call · No Commitment

Ready to Work With the Team
That Gets You Cited?

Start with a free AI audit or book a 30-minute strategy call. Either way, you'll know exactly where your brand stands in AI search before spending a dollar.

Get Your Free AI Audit Book a Strategy Call

No setup fees No lock-in contracts Free audit in 48 hours Results in 6–8 weeks

Commerce Chief provided the AEO infrastructure we needed to sustain a massive load of AI citations. Their technical expertise makes them the most reliable partner in the market today.